Ortho Products Would Like to Estimate the Length of Time

question 92

Multiple Choice

Ortho Products would like to estimate the length of time that its new product,the Sonar Brush (cleans teeth without touching them) ,will stay in the introductory phase of its product life cycle.You tell management that time is largely determined by:

• A) which distribution channel is chosen
• B) the income level of its target markets
• C) the level of relative advantage over what is currently being used
• D) the general economic environment
• E) the political and legal environment

---

Definitions:

Terminal Buttons

Terminal buttons are the small nodules at the end of axons that release chemical neurotransmitters, which facilitate the transmission of signals from one neuron to another.

Axons

Long, threadlike parts of a nerve cell along which impulses are conducted from the cell body to other cells.

Dendrites

Branch-like extensions of neurons that receive signals from other neurons and transmit them toward the cell body.

Synaptic Cleft

The small gap between neurons at a synapse, through which neurotransmitters are released to transmit signals to adjacent neurons.