Promotion Strategies for Dealing with the Unique Features of Services

question 1

Multiple Choice

Promotion strategies for dealing with the unique features of services include all of the following EXCEPT:

• A) using personal sources of information
• B) creating strong organizational images
• C) stressing tangible cues
• D) using postpurchase communication
• E) satisfying patronage-oriented objectives

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Definitions:

Classical Landscape

A genre of art that depicts scenes of natural landscapes inspired by the aesthetics and ideals of ancient Greece and Rome.

Annibale Carracci

A leading figure of the Italian Baroque, Carracci is celebrated for his dynamic compositions, realistic depiction of figures, and the revival of classical ideals.

Narrative

A spoken or written account of connected events; a story or a representation of a particular situation or process in such a way that it reflects or conveys a particular point or lesson.

Triumph Of The Barberini

A celebrated fresco symbolizing the power and influence of the Barberini family, showcasing the allegorical victory of Divine Providence.