A Management Consulting Business Stays in Touch with Its Business

question 18

Multiple Choice

A management consulting business stays in touch with its business customers with phone calls and greeting cards.It periodically sends out needs-assessment questionnaires and designs new services to meet the needs revealed in these surveys.This is an example of relationship marketing based on:

• A) financial bonds
• B) social bonds
• C) service delivery
• D) patronage bonds
• E) structural bonds

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Definitions:

Affiliative Humor

A style of humor used to enhance social relationships by focusing on light-hearted, inclusive jokes and anecdotes.

Self-defeating Humor

A style of humor in which individuals make themselves the target of jokes, potentially lowering their own self-esteem.

Self-enhancing Humor

A style of humor used to boost or maintain one's self-esteem.

Aggressive Humor

A style of humor that involves making jokes or comments at the expense of others, often incorporating elements of ridicule or sarcasm.