Services Have Four Unique Characteristics That Distinguish Them from Goods

question 109

Essay

Services have four unique characteristics that distinguish them from goods: intangibility,inseparability,heterogeneity,and perishability.These characteristics can make the marketing of services more difficult.What special strategies should marketers adopt for services to address each of the four characteristics?

Recognize how self-knowledge is divided into procedural, declarative, and semantic knowledge.

Explain the impact of self-esteem on individuals' psychology and behavior.

Identify key functions of the self.

Distinguish between different types of self-knowledge (e.g., implicit, explicit).

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Definitions:

Cognitive Impairment

A decline in mental functions such as memory, attention, and decision-making, which can be a temporary condition or part of a chronic disease.

Increased Psychosis

Refers to an escalation in symptoms of psychosis, which may include delusions, hallucinations, disorganized thinking, and impaired insight.

Bizarre Behaviors

Actions or responses that are strikingly odd or unusual, deviating significantly from what is considered normative.

Hallucinations

Hallucinations are perceptions in a conscious and awake state in the absence of external stimuli which have qualities of real perception, often sensory in nature.