A(n)_____ Is a Consumer Who Was Sufficiently Satisfied with His

question 111

Multiple Choice

A(n) _____ is a consumer who was sufficiently satisfied with his or her trial experience with a product to proceed with some further usage.

• A) laggard
• B) adopter
• C) innovator
• D) diffuser
• E) opt-in buyer

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Definitions:

Main Effects

The direct impact of independent variables on dependent variables in factorial research, not accounting for interactions between variables.

Interaction Effects

In statistical models, the combined effect of two or more independent variables on a dependent variable that is different from their individual effects.

Factorial Research

A type of experimental research design that involves multiple independent variables and examines their main effects as well as the interaction effects between them.