The Maker of Lysol Disinfectant Tested Consumers' Reactions to Its

question 66

Multiple Choice

The maker of Lysol disinfectant tested consumers' reactions to its Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new cleaning product.This is an example of a(n) :

• A) adoption-rate test
• B) simulated (laboratory)market test
• C) concept test
• D) use test
• E) juried consumer test

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Definitions:

State Religions

Religions that are officially endorsed and supported by a country's government.

Worldview

The comprehensive perspective through which an individual or group interprets and interacts with the world.

Collective Body

An organization or group of people who act as a single entity to achieve shared goals or undertake activities.

Ultimate Shape

The final form or structure something takes after all changes or developments have been completed.