Among the Late Majority Group,adoption of a Product Primarily Results

question 135

Multiple Choice

Among the late majority group,adoption of a product primarily results from:

• A) word-of-mouth advertising
• B) print advertising
• C) advertising in nontraditional media
• D) broadcast advertising
• E) sales promotions

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Definitions:

Equity Carve-out

A corporate strategy where a company creates a new, independent company by selling or distributing new shares of its existing business.

Antitrust Issues

Legal matters concerning regulations that prevent monopolies and promote competition, aiming to protect consumers and ensure fair business practices.

Conglomerate

A conglomerate is a large corporation that owns a number of different companies across various industries, often with no common business area.

Horizontal

In economic terms, horizontal integration refers to the process of a company increasing production of goods or services at the same part of the supply chain.