The Process by Which the Adoption of an Innovation Spreads

question 143

Multiple Choice

The process by which the adoption of an innovation spreads is _____.This is the spread of a new idea from its source of invention or creation to its ultimate users or adopters.

• A) diffusion
• B) circulation
• C) transmission
• D) dissemination
• E) dispersion

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Definitions:

Bottom-up Processing

A cognitive process by which we analyze basic details first before constructing a higher level of perception.

Deep Structure Elaboration

A concept in cognitive psychology suggesting a detailed and profound processing of information, leading to better understanding and retention.

Surface Structure

In linguistics, it refers to the literal arrangement of words in a sentence, as opposed to the deeper, abstract meaning.

Syntax

The set of rules, principles, and processes that govern the structure of sentences in a given language, especially the order of words.