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Laptop computers,pet food,cake mixes,DVDs,and recreational vehicles are examples of _____ that satisfy a particular type of need.
Marketing Concept Era
A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.
Customer Relationship Era
A period in marketing where focus shifts to building long-term relationships with customers, emphasizing satisfaction and engagement over singular transactions.
Marketing Concept
A philosophy suggesting that achieving organizational goals depends on knowing the needs and wants of target markets and delivering desired satisfactions.
Market Orientation
A business approach that prioritizes identifying and meeting the needs and desires of customers through product innovation and customer satisfaction.
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