You Are a Product Manager for a Manufacturer of Detergent

question 158

Multiple Choice

You are a product manager for a manufacturer of detergent.You have determined that detergent is in the mature stage of the product life cycle.To keep your product from entering the decline stage,you should:

• A) use promotion to increase primary demand for detergent
• B) abandon peripheral target markets for detergent
• C) raise the price of the detergent because customers are not price sensitive in this stage
• D) eliminate all unnecessary marketing expense
• E) promote detergent heavily to dealers and customers

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Definitions:

Revised Article 3

Part of the Uniform Commercial Code that governs negotiable instruments, such as checks and promissory notes, incorporating updates to reflect modern practices.

UCC

The Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States, intended to standardize and simplify the law across state lines.

Authorized Agent

An individual or entity that has been given the legal authority to act on behalf of another person or entity in business transactions or other matters.

Warranties On Presentment

Guarantees made concerning the validity, authenticity, and condition of a negotiable instrument when it is presented for payment or acceptance.