SCENARIOS Jabra Corporation

question 80

Multiple Choice

SCENARIOS
Jabra Corporation
After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329.
-Refer to Rapala.The "dream lure for the 21^st century will more than likely be an example of a(n) :

• A) new product line
• B) addition to existing product line
• C) discontinuous innovation
• D) improvement to existing product
• E) repositioned product

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Definitions:

Spiders

Arachnids characterized by eight legs, a chelicerae with fangs that inject venom, and the ability to spin webs.

Intrinsic Motive

A form of motivation driven by internal rewards, such as personal satisfaction, curiosity, or enjoyment, rather than external factors.

Biological Motive

An innate drive stemming from biological needs that motivates behavior, such as hunger, thirst, or the drive for sleep.

Homeostasis

is the process by which living organisms regulate their internal environment to maintain stable, optimal conditions despite external changes.