If a Market Segment Is Especially Motivated by Coupons in Newspapers,which

question 59

Multiple Choice

If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?

• A) responsiveness
• B) identifiability and measurability
• C) substantiality
• D) accessibility
• E) functionality

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Definitions:

Macroanalysis

Analysis of the whole of society, how it is organized and how it changes.

Social Interactions

The process by which individuals act and react in relation to others, forming the basis of social relationship, structure, and change in society.

Content Analysis

A research technique for systematically analyzing textual material by categorizing content into groups for further interpretation.

Social Group

A collection of two or more people who interact with one another and share similar characteristics and a sense of unity.