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Diffusion is the process by which the adoption of an innovation spreads.
Research Question
A clearly defined, focused question that guides a research study, indicating what the researcher aims to discover or elucidate.
Communication Metatheory
An overarching theory that explores the foundational concepts, assumptions, and methodologies underlying the study of communication.
Scientific Methods
comprise systematic processes of empirical evidence collection, experimentation, and hypothesis testing to gain or refine knowledge.
Tenacity
A personality trait characterized by persistence and determination in pursuing goals despite obstacles or difficulties.
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