The Screening and Concept Testing Stage of the New-Product Development

question 147

Multiple Choice

The screening and concept testing stage of the new-product development process is used to:

• A) eliminate undesirable ideas and predict consumer acceptance
• B) refine the promotion campaign to be used with the new product
• C) determine the potential profits to be gained from the new product
• D) determine how long the test market should be run
• E) generate new-product ideas

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Definitions:

Postindustrial Societies

Societies characterized by an economy where the service sector produces more wealth than the industrial sector, reflecting a shift away from manufacturing-based economies.

Information Based

Pertaining to systems or processes that primarily depend on the processing, storage, and dissemination of data and information.

Division of Labor

is the allocation of different tasks and responsibilities to different individuals or groups, typically to increase efficiency and productivity.

Status Inconsistency

Occurs when an individual's social positions have both high and low ranks, leading to a disparity in their expected social status.