Which of the Following Statements About the Product Life Cycle

question 6

Multiple Choice

Which of the following statements about the product life cycle (PLC) is true?

• A) The PLC concept encourages marketing managers to think reactively.
• B) Marketers do not yet understand the relationship between the adopter categories and the stages of the PLC.
• C) There are as many new buyers in the maturity stage of the PLC as in the growth stage.
• D) The PLC is especially useful as a predicting tool.
• E) Just as there are five adopter categories,there are five PLC stages.

Understand the classification and function of various input and output devices.

Identify essential computing hardware components required to assemble a desktop computer.

Recognize the importance and role of operating systems in computers.

Understand the procedure and devices required for digitizing physical documents.

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Definitions:

Fixed Costs

Expenses that do not change in total despite fluctuations in production or sales levels, such as rent, salaries, and insurance premiums.

Break-Even Point

The point at which total costs and total revenue are equal, resulting in no net loss or gain, and where the business is essentially covering all its costs.

Contribution Margin Ratio

A measure of a company's ability to cover variable costs with sales, calculated as (Sales - Variable Costs)/Sales.

Fixed Costs

Expenditures on items like rent, salaries, and insurance that stay fixed, irrespective of production or sales figures.