TNT Cable Channel Began Using the Slogan,"TNT Knows Drama," in Early

question 18

Multiple Choice

TNT cable channel began using the slogan,"TNT knows drama," in early 2002.It wants to determine how its viewership has changed since it has changed its programming focus.It has decided to use secondary data to determine if its viewers' demographics have changed.A potential disadvantage of this research plan is:

• A) the difficulty of holding certain variables constant while varying one factor of interest
• B) the high cost of collecting secondary data
• C) the length of time it takes to collect secondary data
• D) interviewer bias during the collection process
• E) the information not fitting the needs of the research problem

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Definitions:

Leverage

Refers to the use of borrowed funds to finance the acquisition of assets, aiming to increase the returns to equity shareholders.

Return On Assets Ratio

A financial metric measuring how efficiently a company generates profit from its assets, calculated as net income divided by total assets.

Return On Common Shareholders' Equity Ratio

A financial metric that measures the profitability attributable to shareholders by comparing net income to common equity.

Debt To Total Assets Ratio

A financial ratio that measures the percentage of a company's assets financed by creditors through debt, indicating financial leverage.