In the Long Run,regardless of the Effort Put into the Product

question 132

Multiple Choice

In the long run,regardless of the effort put into the product management process,the most important factor determining if a consumer product will succeed or fail is:

• A) its product mix plan
• B) the way it implements its production strategy
• C) the marketing plan it selects for its products
• D) how well the manufacturer satisfies its customers' needs
• E) the competition encountered by the manufacturer

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Definitions:

PEST Analysis

A strategic business tool used to identify, analyze, and monitor the macro-environmental factors that may have a profound impact on an organization's performance.

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Software that manages computer hardware, software resources, and provides common services for computer programs.

Integrated Technology Platforms

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