Which of the Following Statements Explains the Success of Internet

question 74

Multiple Choice

Which of the following statements explains the success of Internet marketing research?

• A) It allows for faster and better decision making through more rapid access to business intelligence.
• B) It slashes labor- and time-intensive research activities and associated costs.
• C) Its use makes it much easier to conduct follow-up studies.
• D) It improves the ability to respond quickly to customer needs and market shifts.
• E) All of the above statements explain the success of Internet marketing research.