Sela Needs to Buy Several Pieces of Luggage

question 95

Multiple Choice

Sela needs to buy several pieces of luggage.While there are several different manufacturers of luggage,Sela believes all of them are basically alike.The only feature she is genuinely concerned about is low price.For Sela,luggage would be classified as a(n) _____ product.

• A) specialty
• B) unsought
• C) heterogeneous shopping
• D) basic convenience
• E) homogeneous shopping

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Definitions:

Mintzberg

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A debriefing process conducted following an event or project, aimed at identifying what was successful, what failed, and how future endeavors can be improved.

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