When a Product Name Becomes Generic

question 13

Multiple Choice

When a product name becomes generic:

• A) the firm must use black-and-white packaging
• B) competitors are prohibited by law from using the trademark
• C) the price will have to drop to appeal to lower-income consumers
• D) the product name is no longer recognized as the exclusive property of one firm
• E) a firm can reapply for exclusive trademark protection at the U.S.Patent Office

Recognize the role of education initiatives by corporations in talent pool development.

Identify misconceptions about older workers and their effects on productivity and safety.

Understand the significance and challenges of managing a changing and diverse workforce.

Gain insights into the gender pay gap and efforts to close it.

---

Definitions:

Job Security

Refers to the likelihood that an individual will keep their job without the risk of becoming unemployed.

Knowledge Workers

Employees whose main contribution to the organization is specialized knowledge, such as knowledge of customers, a process, or a profession.

Slow Economy

A state of economic growth that is lower than expected or desired, often characterized by reduced consumer spending, low industrial production, and increased unemployment rates.

Virtual Teams

Groups of individuals who work together from different geographic locations and rely on communication technology such as email, video conferences, and messaging apps to collaborate.