The James Hardie Siding Company Sells Concrete Siding

question 134

Multiple Choice

The James Hardie Siding Company sells concrete siding.It was having little luck targeting contractors because concrete siding is difficult to install and shows every flaw if a house is incorrectly framed.So Hardie decided to target homeowners who wanted the security of knowing their siding that was guaranteed not to rot or crack for fifty years.In terms of psychographic segmentation,the siding company used the _____ variable.

• A) lifestyle
• B) motive
• C) benefit
• D) demographic
• E) personality

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Definitions:

Seminar

An educational or training meeting focusing on a specific subject, in which the participants are often encouraged to actively engage.

Cognitive Learning

An approach to learning that focuses on understanding, applying logical thinking, and using problem-solving and decision-making skills.

Behavioral Learning

A psychological approach focusing on observable behaviors and how learning takes place through conditioning or interaction with the environment.

Training Sessions

Structured periods of time where individuals are taught and developed in specific skills or knowledge.