Name and Briefly Define the Four Categories of Consumer Products

question 113

Essay

Name and briefly define the four categories of consumer products.For each category,list three specific examples of products that would most likely be classified in that category.

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Definitions:

Social Object Theory

A concept that posits social networks form around objects of content that people share and discuss.

Vertical Network

A social or professional networking platform focused on connecting members within a specific industry or interest group.

Two-Step Flow Model

A communication theory that suggests ideas flow from mass media to opinion leaders, and from them to a wider population.

Intramural Volleyball

A volleyball competition organized within a particular institution, where participants are typically members of that institution.