Hellman's Is a Brand Name Owned by Unilever

question 44

Multiple Choice

Hellman's is a brand name owned by Unilever.It is most often recognized as a brand of mayonnaise.When Unilever introduced Hellman's honey mustard,it was an example of a ______ strategy.

• A) repositioning
• B) product line extension
• C) cannibalization
• D) disintermediation
• E) demarketing

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Definitions:

Defamation Case

A legal claim involving the making of false statements about someone, resulting in damage to that person's reputation.

Public Figures

Individuals who have gained prominence or notoriety in the community, making their actions and character of greater public interest and scrutiny.

Burden of Proof

The burden of proof is the obligation of a party in a legal case to prove their claims or allegations are true with sufficient evidence.

Intentional Torts

Legal wrongs resulting from deliberate actions rather than accidents, often leading to civil lawsuits for damages.