A True Marketing Decision Support System Should Be

question 134

Multiple Choice

A true marketing decision support system should be:

• A) reactive
• B) customer-oriented
• C) interactive
• D) rigorous
• E) all of the above

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Definitions:

Performance Measures

Quantitative indicators used to assess the efficiency, effectiveness, and performance of an organization's operations.

Sales Force Efficiency

A measurement of how effectively a company's sales team converts leads into sales and achieves its targets.

Lag Indicator

A performance indicator that reflects the outcomes of actions previously taken, providing insight into historical performance.

Quality Inspection

The process of examining and testing products or services to ensure they meet the specified standards or criteria.