SCENARIOS Sav-More Supermarkets

question 39

Multiple Choice

SCENARIOS
Sav-More Supermarkets
Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing.Sav-More supermarkets have installed an electronic marketing system in its stores.The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards.The new system uses barcode scanners and magnetic cards issued to shoppers to track all purchases.As with most customer databases,demographic information is gathered for subsequent offers to frequent-shopper club members,and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases.Generally,marketing to these consumers achieves better results than free standing insert (FSI) coupons.
-Refer to KEZZ.The yes/no questions about listening to particular stations are an example of:

• A) dichotomous questions
• B) scaled-response questions
• C) open-ended questions
• D) double-barreled
• E) sampling frame questions

Explain how species diversity and community structure are quantified using indices like the Shannon index.

Describe the effects of species introduction and removal on community structure and diversity.

Identify the roles of various organisms within the community, including pollinators, scavengers, and detritivores.

Understand the factors influencing species dispersal, establishment, and community membership.

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Definitions:

Breach of Contract

Occurs when one party fails to fulfill their obligations under a contract, leading to legal consequences.

Lottery Office

A place or establishment where lottery tickets are sold and winning tickets are redeemed.

Play Slip

A form or ticket used by players to select numbers for lottery games before purchase.

UCC

A collection of laws and regulations in the United States that govern commercial transactions and the sale of goods.