Mel and Mimi Is the Name of an Upscale Boutique

question 53

Multiple Choice

Mel and Mimi is the name of an upscale boutique that has outgrown the building it has been located in for the last two decades.Its owners want to know how its customers will react to a move and if the addition of new product lines will make the new location more attractive to its loyal customers.The store's owners have surveyed several of their customers to gauge their reaction to various potential locations and changes in product lines.The survey results are an example of _____ data.

• A) primary
• B) secondary
• C) dichotomous
• D) observation
• E) collaborative

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Definitions:

Inventories

Stock of goods or materials held by a company, intended for sale or used in production processes.

Financial Ratios

Quantitative measures derived from financial statement analysis used by stakeholders to evaluate a company's financial performance and health.

AFN Formula

The Additional Funds Needed (AFN) formula is used to determine the additional amount of external financing a company will need for future growth and expansion.

Capital Intensity Ratio

The dollar amount of assets required to produce a dollar of sales. The capital intensity ratio is the reciprocal of the total assets turnover ratio.