SCENARIOS Sav-More Supermarkets

question 93

Multiple Choice

SCENARIOS
Sav-More Supermarkets
Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing.Sav-More supermarkets have installed an electronic marketing system in its stores.The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards.The new system uses barcode scanners and magnetic cards issued to shoppers to track all purchases.As with most customer databases,demographic information is gathered for subsequent offers to frequent-shopper club members,and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases.Generally,marketing to these consumers achieves better results than free standing insert (FSI) coupons.
-Refer to SEMA.What type of research would have been done if SEMA researchers went to parking lots and counted the number of customized vehicles and noted the different ways they were customized?

• A) experimental
• B) probability sample
• C) observation
• D) nonprobability survey
• E) focus research

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Definitions:

Materials Handling

The movement, protection, storage, and control of materials and products throughout manufacturing, warehousing, distribution, and disposal processes.

Estimated Manufacturing Overhead

The forecasted indirect costs associated with the production process, not directly tied to specific units.

Machine-Related

Machine-related refers to costs, activities, or operations directly associated with the machinery used in production or manufacturing processes.

Quality Costs

Expenses associated with preventing, detecting, and correcting defective work, including costs of quality control measures and rework.