Sure Fit Inc

question 166

Multiple Choice

Sure Fit Inc.has begun a rebranding strategy to let customers know that it no longer only produces slipcovers,but that it also carries a line of rugs,windows treatments,and bedding.Its _____ is described as women with average annual household income of $60,000 or more.

• A) market audience
• B) market differentiation
• C) perceived market
• D) target market
• E) aggregated market

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Definitions:

Social Equals

Individuals or groups who are considered to have the same status in society, without significant differences in power, wealth, or rights.

Political Equals

Individuals or groups who possess equal rights, status, and opportunities within a political system or society.

Hegemony

The dominance of one group over others, often seen in cultural, political, or economic contexts, where the dominant group's worldview becomes accepted as the norm.

Ideological Control

The practice of manipulating norms, values, and beliefs within a society to maintain and exert power, often by instilling ideologies that support the dominant economic and political structures.