A True Marketing Decision Support System Should Be

question 134

Multiple Choice

A true marketing decision support system should be:

• A) reactive
• B) customer-oriented
• C) interactive
• D) rigorous
• E) all of the above

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Definitions:

Infotainment

A blend of information and entertainment, often seen in multimedia content or systems that provide both simultaneously, such as in modern vehicle systems.

Social Media

Online platforms and technologies that enable users to create content, share information, and network with others.

Big Data

Large and complex data sets that traditional data processing applications cannot handle effectively.

Business Models

Frameworks for how a company creates, delivers, and captures value, in economic, social, or other contexts.