Marketing Managers Can Use Marketing Research To

question 165

Multiple Choice

Marketing managers can use marketing research to:

• A) improve the quality of their decision making
• B) find out what a marketing plan failed
• C) learn how to more efficiently retain customers
• D) understand the ever-changing marketplace
• E) do all of these

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Definitions:

Notes Payable

Short-term or long-term liabilities represented by promissory notes that a company promises to pay back at a future date with interest.

Current Liabilities

Obligations of a company that are due to be paid within one year.

Long-Term Debt

Borrowings and financial obligations lasting over one year that are used to fund a company's operations, investments, or acquisitions.

Long-Term Liability

A financial obligation due after more than one year.