In a Study by General Motors,consumer Perceptions of the Five

question 57

Multiple Choice

In a study by General Motors,consumer perceptions of the five GM automobile divisions (Buick,Cadillac,Chevrolet,Oldsmobile,and Pontiac) were plotted on a _____ to show the locations of products in the minds of present or potential customers.

• A) perceptual map
• B) product differentiation graph
• C) product locator
• D) target market chart
• E) predictive model

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Definitions:

Internal Controls

A set of procedures and policies designed to ensure the accuracy and completeness of financial reporting, safeguard assets, and ensure compliance with laws and regulations.

Sarbanes Oxley Act

A U.S. law enacted in 2002 to protect investors by improving the accuracy and reliability of corporate disclosures.

Internal Controls

Processes and procedures designed to ensure the integrity of financial and accounting information, promote accountability and prevent fraud.

Financial Reporting

The process of producing statements that disclose an organization's financial status to management, investors, and regulators.