Bruno Harkin Would Like to Open a Local Delivery Service

question 16

Multiple Choice

Bruno Harkin would like to open a local delivery service in his hometown,but he has no idea who his competitors might be.Harkin should first use which of the following external sources of competitive intelligence?

• A) the Internet
• B) the Yellow Pages of his hometown phone book
• C) national trade shows
• D) UCC filings
• E) advertisements in the local newspaper

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Definitions:

Outgroup

“Them”—those perceived as different or apart from our ingroup.

Ingroup Bias

The tendency to favor members of one's own group over those in other groups.

Implicit Racial Associations

Unconscious biases and attitudes towards different races that individuals may not be aware of.

Ingroup Bias

The tendency to favor and extend loyalty to members of one's own group over those of other groups.