SCENARIOS Sav-More Supermarkets

question 39

Multiple Choice

SCENARIOS
Sav-More Supermarkets
Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing.Sav-More supermarkets have installed an electronic marketing system in its stores.The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards.The new system uses barcode scanners and magnetic cards issued to shoppers to track all purchases.As with most customer databases,demographic information is gathered for subsequent offers to frequent-shopper club members,and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases.Generally,marketing to these consumers achieves better results than free standing insert (FSI) coupons.
-Refer to KEZZ.The yes/no questions about listening to particular stations are an example of:

• A) dichotomous questions
• B) scaled-response questions
• C) open-ended questions
• D) double-barreled
• E) sampling frame questions

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Definitions:

Crude Oil Prices

The cost per barrel of crude oil, which fluctuates based on market conditions, supply, and demand.

Mean Price

The average price of a set of goods or services, calculated by summing all prices and dividing by the number of items.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the values deviate from the mean.

Returns

Returns are the profits or losses generated from an investment over a specified period, often expressed as a percentage of the initial investment amount.