Marketing Research Is Important to Management Because It Helps Managers

question 163

Essay

Marketing research is important to management because it helps managers in several ways.Discuss three major benefits of marketing research to managers.

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Definitions:

Balance Per Books

The amount of money reported in a company's financial records or books.

Bank Reconciliation

The practice of ensuring that the figures in an organization's financial records for a cash account are in agreement with the relevant details on a bank statement.

Balance Per Bank

The amount of money in a company's bank account according to the bank's records at a specific point in time.

Bank Reconciliation

The procedure of reconciling the balance figures in a firm's accounting ledger for a cash account with the associated entries on a bank statement.