Which of the Following Statements Is NOT a Reason Why

question 85

Multiple Choice

Which of the following statements is NOT a reason why consumer goods companies take a regional approach to marketing,rather than a national approach?

• A) Many firms need to find new ways to generate sales because of sluggish and intensely competitive markets.
• B) A regional approach gives marketing managers control over the competitive environment.
• C) Computerized checkout stations with scanners enable retailers to assess accurately which brands sell the best in each region.
• D) Many packaged goods manufacturers are introducing new regional brands intended to appeal to local preferences.
• E) A more regional approach allows companies to react more quickly to competition.

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Definitions:

Procedures

The steps required to get a job done.

Principles

Fundamental truths or propositions that serve as the foundation for a system of belief or behavior.

Program

The steps or activities necessary to accomplish a goal.

SWOT Analysis

A strategic planning tool that identifies an organization's strengths, weaknesses, opportunities, and threats to aid in decision-making.