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Clorox Targets Individuals Who Buy Lots of Cleaning Products (Heavy

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Clorox targets individuals who buy lots of cleaning products (heavy users).Some of these users are mainly interested in cleaning bathrooms,while others are more concerned with kitchen cleanliness.Clorox doesn't approach these two groups differently but addresses both types of people as heavy users.This is an example of how companies use benefit segmentation.


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Parents' Similarities

The traits or characteristics that parents share, which can influence their parenting styles, values, and the behaviors modeled to their children.

Self-defeating Thoughts

Negative thoughts that undermine one's confidence and can lead to behaviors that hinder success or fulfillment in various aspects of life.

Irrational Beliefs

Unreasonable and often rigid thoughts or assumptions that can lead to emotional distress and unhealthy behavior.

Psychological Problems

Refers to mental health issues or disorders that affect an individual's thinking, feeling, behavior, and functioning.

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