SRD Research Firm Has Conducted Marketing Research on the Market

question 136

Multiple Choice

SRD Research Firm has conducted marketing research on the market for concrete siding for homes.The research firm has determined there are thousands of homeowners who want the security,safety,warmth,and stability provided by concrete siding.These homeowners are generally married and between 25 and 54 years of age.They tend to live in suburban neighborhoods and most subscribe to lifestyle magazines.If you were interpreting these results you might suggest that SRD:

• A) conduct additional research because it has no idea about the measurability of its segments
• B) examine the research report again to see if it can determine segment accessibility
• C) conduct a follow-up analysis to determine if the segments it might choose would respond differently from other segments to its marketing strategy
• D) not segment the concrete siding market because the only market for siding is contractors who build the homes
• E) segment the concrete siding market based on the information provided and concentrate its efforts on suburban homeowners between twenty-five and fifty-four who read lifestyle magazines

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Definitions:

Altered Moods

Refers to changes in emotional state that can vary in intensity and duration.

Antisocial Personality Disorder

A mental disorder characterized by a long-term pattern of disregard for, or violation of, the rights of others.

Psychopath

An individual with a personality disorder characterized by persistent antisocial behavior, impaired empathy, and remorse, often leading to criminal acts.

Mentally Ill

Having a condition that affects a person's thinking, feeling or mood, significantly impacting daily functioning.