Market Researchers Estimate Thousands of Americans Have High Blood Pressure

question 102

Multiple Choice

Market researchers estimate thousands of Americans have high blood pressure and do not know it because they do not have annual medical exams.A pharmaceutical company that has developed a medicine to reduce blood pressure should not count on this group to be a good target market because the group lacks:

• A) both accessibility and responsiveness
• B) accountability
• C) both accessibility and substantiality
• D) substantiality,identifiability,and measurability
• E) reliability and responsiveness

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Definitions:

Geometric Average

A method of calculating the average rate of return of a set of values by multiplying them together and taking the nth root, where n is the number of values.

Efficient Capital Market

A market in which securities' prices fully reflect all available information, making it impossible to consistently achieve higher returns without taking additional risks.

Income Component

Income Component pertains to the portion of a financial product's return that is generated from the payment of interest or dividends.

Capital Gain

The profit earned from the sale of an asset like stocks, bonds, or real estate, which exceeds its purchase price.