The Requirement for a Market Segment to Be Responsive Means

question 40

Multiple Choice

The requirement for a market segment to be responsive means:

• A) over half of the consumers in the identified segment will be actively interested in the product
• B) all the segments identified by a marketer should respond to the marketing mix
• C) all the segments identified by a marketer should not respond to the marketing mix
• D) the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
• E) the segments identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

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Definitions:

Shared Acquisition

The process by which individuals or groups collectively obtain knowledge, skills, or assets.

Symbolic Function

The ability to use a mental symbol, a word, or an object to stand for or represent something that is not physically present.

Thinking

The mental process of considering, reflecting, or reasoning about problems, ideas, or subjects.

Linguistics

The scientific study of language and its structure, including the study of morphology, syntax, phonetics, and semantics.