Which of the Following Is NOT a Reason Why Marketers

question 39

Multiple Choice

Which of the following is NOT a reason why marketers might select single-variable segmentation instead of multiple-variable segmentation?

• A) Single-variable segmentation is simpler to explain and understand.
• B) Single-variable segmentation is a more precise description of the segment.
• C) Single-variable segmentation requires limited amounts of secondary data.
• D) The size of the segments will be smaller with single-variable segmentation.
• E) With single-variable segmentation,it is easier to perform the segmentation itself.

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Definitions:

Tachycardia

Rapid heart rate, generally in excess of 100 beats per minute.

Celsius

A scale of temperature on which water freezes at 0 degrees and boils at 100 degrees under standard conditions.

Rhonchi

Deep snoring or rattling sounds during breathing; associated with asthma, acute bronchitis, or any condition involving partial obstruction of the lung’s airway.

Hyperventilation

The condition of breathing rapidly and deeply. Hyperventilating decreases the amount of carbon dioxide in the blood.