_____ Is the Process of Grouping Customers into Market Segments

question 159

Multiple Choice

_____ is the process of grouping customers into market segments according to the different needs and wants sought from the product.

• A) Benefit segmentation
• B) Value-added segmentation
• C) Lifestyle segmentation
• D) Macrosegmentation
• E) Psychographic segmentation

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Definitions:

Factory

A building or complex of buildings where goods are manufactured or assembled chiefly by machine.

Foreign Investment

The inflow of capital from external sources into a country to purchase assets, buy stocks, or fund projects, enhancing economic growth.

Interest Rates

The percentage charged or paid for the use of money, typically by a bank or financial institution on loans or savings.

Economy

The collective system of production, consumption, and trade of goods and services within a particular area or country.