For Many People,www

question 160

Multiple Choice

For many people,www.travelocity.com was simply a seller of airline tickets.In 2002,the Internet company spent $40 million to convince customers that it also offered many other useful travel services.In other words,travelocity.com used:

• A) repositioning
• B) reengineering
• C) demarketing
• D) undifferentiated targeting
• E) niche marketing

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Definitions:

Leader-Member Relations

The nature and quality of the interpersonal relationships between a leader and their followers within an organization.

Position Power

The authority and influence possessed by an individual in an organization due to their role or position.

Normative Decision Theory

A theoretical framework for understanding how individuals make decisions based on norms, rules, and procedures within a given context, often focusing on optimal or "rational" decision-making.

Consultative

A style or approach that involves seeking advice or opinions before making decisions.