Reader's Digest Magazine Plans to Send to Millions of People

question 128

Multiple Choice

Reader's Digest magazine plans to send to millions of people with different medical conditions,such as high blood pressure,or high cholesterol,a booklet filled with articles and prescription-drug ads,all about the very condition each subscriber has.Reader's Digest is applying benefit segmentation which is:

• A) developed on the basis of what a product will do for the customer rather than on buyer characteristics
• B) used to market to organizations but not to consumers
• C) not permitting marketing managers to build consumer profiles
• D) simply choosing the most economical and beneficial demographic variable as a segmentation variable,to keep company costs low
• E) the strategy of building a competitive advantage over the competition

Recognize the advantages and disadvantages of recording interviews.

Learn the significance of establishing rapport with the interviewee.

Identify the types of questions used during an interview and their applications.

Know the ethical and legal considerations of conducting interviews.

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Definitions:

Sample Business Plan

A document that provides an example or template of a business plan layout, including company description, market analysis, and financial projections.

Corporation

A legal entity that is separate and distinct from its owners, capable of conducting business, entering into contracts, and owning assets.

Corporate Form

A legal structure for organizing a business as a separate legal entity, distinct from its owners, with its own rights and liabilities.

Advantages

The positive aspects or benefits associated with a decision, strategy, or action.