The Marketing Researcher for Chickadee,a Manufacturer of Designer Clothing for Infants

question 127

Multiple Choice

The marketing researcher for Chickadee,a manufacturer of designer clothing for infants and toddlers,has submitted a report on potential segments for expansion of its marketing efforts.She noted an increase of professional women over the age of 35 who are leaving their jobs to have their first babies.She described this segment as having substantiality.This means it:

• A) has enough special stores,magazines,and other outlets that it will be possible to direct advertisements at this group
• B) is large enough to permit a profitable market effort toward its members
• C) exhibits a response rate to marketing variables different from the rates of other segments
• D) is too large and needs to be reduced to a more easily identifiable and measurable size
• E) will be difficult to develop a product to match this group of buyers

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Definitions:

National Government

The organization responsible for the political direction and administration of a nation, encompassing its executive, legislative, and judicial branches.

Violent Resistance

The act of opposing or fighting against authority, policies, or governing bodies through forceful and aggressive measures.

Report on Manufactures

A seminal document written by Alexander Hamilton in 1791, advocating for the encouragement and protection of manufacturing industries within the United States as a key to economic development.

Protective Tariff

A tariff imposed to protect domestic industries from foreign competition by increasing the cost of imported goods.