Ayres Corp

question 109

Multiple Choice

Ayres Corp.makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting and about six a year that are sold for military transport purposes.Ayres Corp.uses _____ variables.

• A) demographic
• B) company characteristics
• C) benefit
• D) buyer ethnicity
• E) usage rate

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Definitions:

Skimming Pricing

A pricing strategy involving setting high prices initially and then gradually lowering them over time.

High Initial Price

A pricing strategy where a new product is introduced to the market at a high price point to recuperate development costs and target early adopters.

3M

3M is a multinational conglomerate corporation known for its research and development of thousands of products, including adhesives, abrasives, laminates, passive fire protection, and personal protective equipment.

Primary Demand

The demand for a product category as a whole, rather than for a specific brand within that category.