Listerine Essential Care Toothpaste Is Designed to Reduce Plaque and to Prevent

question 14

Multiple Choice

Listerine Essential Care toothpaste is designed to reduce plaque and to prevent gingivitis.Its ads state,"After age 35,3 out of 4 adults have some form of gum disease." The toothpaste is targeted to the market segment over the age of 35.This age variable that has been used to distinguish the market for this toothpaste is an example of a(n) :

• A) perceived variable
• B) accessibility quotient
• C) mass market
• D) segmentation base
• E) differentiation guide

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Definitions:

Favorable Outcome

A result or end-point that is beneficial, positive, or desirable in nature, often in the context of goals, plans, or expectations.

Maslow's Needs

A hierarchy of human needs proposed by Abraham Maslow, suggesting people are motivated to fulfill basic needs before moving on to other, more advanced needs.

Needs Fulfillment

The process of satisfying fundamental human needs, such as those for food, shelter, companionship, and esteem, which are essential for well-being and personal development.

Fourth Stage

Referring to the fourth phase in various developmental theories, it often implies a specific period focusing on a particular challenge or achievement.