After Dividing His Catering Customers into Three Segments Based on Income

question 27

Multiple Choice

After dividing his catering customers into three segments based on income range and selecting segmentation descriptors,Kathy Stein wrote out a description of each segment's size,expected growth,frequency of parties,and overall profit potential.Stein engaged in:

• A) profiling and analyzing his segments
• B) positioning his products to his market segments
• C) targeting promotions to his market segments
• D) differentiating his market segments
• E) concentrating his marketing mix on the most profitable marketing segments

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Definitions:

Variable

A characteristic, number, or quantity that can be measured or quantified and can vary among individuals or over time.

Multidimensional

Having several dimensions or aspects, which can refer to complex problems, diverse approaches, or objects with multiple variables.

Relaxed

Being in a state of rest or ease, free from tension, stress, or anxiety.

Standardized

Refers to a process, product, or procedure that has been made uniform across multiple applications or users to ensure consistency and comparability.