Ayres Corp

question 189

Multiple Choice

Ayres Corp.makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting,and it sells about six a year for military transport purposes.What type of targeting strategy is Ayers using?

• A) demand positioning
• B) concentrated targeting
• C) undifferentiated targeting
• D) multisegment targeting
• E) market differentiation

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Definitions:

Sandstone

A sedimentary rock composed mainly of sand-sized minerals or rock grains, often used in construction due to its durability.

Conglomerate

A coarse-grained sedimentary rock composed of rounded clasts bonded together by a matrix of finer-grained particles and cement.

Breccia

A rock composed of broken fragments of minerals or rock cemented together by a fine-grained matrix, often found in volcanic or sedimentary contexts.

Clasts

Fragments of geological detritus or material broken off from a larger solid body, often found within sedimentary rocks.