John Sichner,editor and Publisher of Beverage Digest,a Trade Journal for Beverage

question 190

Multiple Choice

John Sichner,editor and publisher of Beverage Digest,a trade journal for beverage producers,wrote,"In this day and age,one product can't be the answer for all consumers." In other words,Sichner was opposing the use of:

• A) repositioning
• B) reengineering
• C) one-to-one marketing
• D) undifferentiated targeting
• E) niche marketing

---

Definitions:

Indirect Denial

A method of responding to customer objections by addressing concerns without directly contradicting or negating the customer’s statement.

Plastic Molds

Custom-designed tools used in manufacturing to shape plastic materials into specific forms and dimensions.

Salesperson

A professional responsible for selling products or services to customers, often involving direct interaction or negotiation.

Professional Salesperson

An individual specialized in persuading or influencing others to purchase goods or services in exchange for money.