When Ford Motor Company Launched an Online Effort to Market

question 16

Multiple Choice

When Ford Motor Company launched an online effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this online campaign to see how many names were duplicated.Ford engaged in _____ once it created profiles of customers who responded to its online campaign and determined how to individualize its promotions.

• A) transactional marketing
• B) e-commerce
• C) one-to-one marketing
• D) traditional mass marketing
• E) market aggregation

---

Definitions:

Amortize

A method of spreading out a loan or intangible asset cost over a fixed period, reducing the value on the balance sheet over time.

NFPO's Revenues

The income earned by a not-for-profit organization from its charitable activities, donations, and other sources not related to regular business operations.

Capital Fund

A financial reserve or source of funds that an organization or government allocates for specific purposes, such as development or investment projects.

Useful Life

The estimated time period that an asset is expected to be usable by an entity, with reasonable efficiency, for the purpose for which it was acquired.